Why Sell Clothes Online: 4 Benefits Your Ecommerce Clothing Business Will Enjoy

Considering launching your own online clothing store, but you are not certain if it is a smart idea?

It is normal to feel that way. After all, starting your own business is an overwhelming project. However, the advantages of selling on the web are immense. 

In this article, we will discuss the best reasons to sell clothes online, as well as, some advice on how to sell and earn more money.

4 Reasons to Sell Clothes Online

Here are – four best reasons to start your own clothing business today.

Brainstorm Creative Small Business Ideas
Low Cost & Creative Small Business Ideas


If you decide you are only going to sell online, you won’t have to be tied up to a physical location. You can store your inventory at home or rent a warehouse (if you intend to expand your business).

Selling online has huge benefits. For example, you can move somewhere where your expenses and taxes will be lower, you can get started with your business without leaving your home, hire someone to manage your store in a new location, relocate if your friend or life partner gets a new job.

Having a flexible business is everything. You are not obligated to rent offices, purchase office furniture, and other requirements that come with running a brick-and-mortar store.

This kind of flexibility will have a positive effect on your business, as well as, your personal life.

2. Lower Costs

Setting up a brick-and-mortar business will run you thousands of dollars.

You can build your online store for a few hundred dollars (with hosting included). Thanks to ecommerce platforms, there is no need to learn how to code or design a website. All you have to do is find an ecommerce website builder, like Shopify, for example, and build your clothing store in a matter of minutes.

Shopify is a fully-hosted platform meaning you don’t have to worry about a thing. From web hosting to security, updates, and more, Shopify will take care of it. You are responsible for running your business and taking care of your customers.

By using Shopify, you will be able to build a beautiful online store and give your customers an easy way to shop your products. The cheapest Shopify plan costs $29/month.

3. Ease of Expansion

With a physical store, increasing your inventory and reaching out to new markets are huge operations. Eventually, you need to open a new location, invent a new product or launch a new project to expand your store – which, as you know, it is not easy.

When selling online, things are much easier. All you have to do is rent extra space when you outgrow storage and inventory capacity. You can add a limitless number of products to your online store with little or no expense.

Also, you can reach new markets through clever use of keywords and proper market research. There is no need to rebrand or purchase locations where your potential customers shop.

4. Ease of Analysis

Following customer behavior is one big challenge for physical stores, as well as, marketing teams. This challenge has pushed many into designing membership programs that trade discounts for information about customer’s buying habits.

Gathering this that using Google Analytics provides information that is worth the price of an employee.

If you agree with us that such a type of information gathered from your customers can help your business thrive, find a tool that tracks it.

Keep in mind that tracking tools are useless when used incorrectly. First, we recommend you to spend some time learning their options and after that take advantage of their features. If you are getting the wrong information from your tools or misinterpret data, you can face some complications.

It is important to know your tools.

5 Tips to Help You Sell More Clothes

Selling clothes online is an easy way to make extra cash. Here are 5 tips to help you get the most money for your clothing.

  • Know your marketplace: There are lots of websites, marketplaces, and platforms where you can sell clothes online. Each website caters to a different market. ThredUp, for example, takes everything from Kate Spade to Old Navy. The RealReal specializes in luxury brands such as Chanel, Gucci, Prada, and others. Some brands perform better than others and there are no rules. We guess it is up to your marketing strategy how many products are you going to sell.
  • Update your merchandise: Wrinkled or stained clothing doesn’t sell well. Before putting your clothing up for a sale, make sure it is properly cleaned. Polish shoes, accessories, and handbags, and get rid of any scuff marks. It is also important to pay attention to how you package your items. Keep leather purses clear and your clothing neatly. Choose a nice packaging and impress your customers.
  • Take excellent photos: High-quality photos help your products stand out in a sea of phone snapshots. You don’t need a photography studio to take excellent photos. All you need to daylight and a camera. Lay your clothing on a plan, fat surface and point a few lamps at various angles to remove any dullness and shadows.
  • Write a clear description: Tell your buyers everything they need to know about the product you are selling. Give details on brand, size, and condition, as well as, other details. If you are selling old or used clothes, presenting any flaws upfront will preserve your professionalism and seller rating.
  • Set real prices: A little research will help you find the right price – not too low and not too high. If your products don’t sell, lower down the price.

Are The Benefits of Selling Clothes Online Worth It

Selling clothing online can make your business profitable and competitive.

The benefits of selling on the web are more than worth the risks. However, you must be ready to face the challenges of running a business – obtaining new customers, satisfying different needs, reaching goals, calculating expenses, and much more.

Are you ready to start your online clothing business venture?